Pengaruh Green Perceived Value, Environmental Knowledge, Green Brand Image Terhadap Green Purchase Intention pada Produk Sensatia Botanicals
), Titik Desi Harsoyo(2),
(1) Universitas Mercu Buana Yogyakarta
(2) Universitas Mercu Buana Yogyakarta
Corresponding Author
Abstract
This study aims to analyze the influence of Green Perceived Value, Environmental Knowledge, Green Brand Image on Green Purchase Intention on Sensatia Botanicals products. The sample in this study was 100 respondents who had never purchased Sensatia Botanicals products and knew that Sensatia Botanicals products were environmentally friendly products. The results of the instrument test stated that all question items used in this instrument were valid and reliable. The results of the classical assumption test stated that the data in this study were normally distributed and free from multicollinearity and heteroscedasticity. Based on the results of the study, it can be proven that (1) Green Perceived Value has a negative and significant effect on Green Purchase Intention on Sensatia Botanicals products. (2) Environmental Knowledge has a positive and significant effect on Green Purchase Intention on Sensatia Botanicals products. (3) Green Brand Image has a positive and significant effect on Green Purchase Intention on Sensatia Botanicals products.
Keywords
References
Adil, A. (2015). Pengaruh pengetahuan tentang lingkungan, sikap pada lingkungan, dan norma subjektif terhadap niat pembelian green product. Jurnal Ekonomi Dan Kewirausahaan, 15.
Akbar, K. I., & Rubiyanti, N. (2023). The Influence of Green Advertising and Green Brand Image on The Green Purchase Intention of Garnier’s Product In Bandung Metropolis Area. eProceedings of Management, 10(1).
Alam, A., Ardi, M., & Asrib, A. R. (2018). Pengetahuan dan Sikap Manusia Terhadap Isu Lingkungan. UNM Environmental Journals, 1(2), 53.
Alamsyah, D. P., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. I. B. (2018). Green advertising, green brand image and green awareness for environmental products. IOP Conference Series: Materials Science and Engineering, 434, 012160.
Alamsyah, I. A., Mia, M., & Erwita, M. A. (2022). Pengaruh green advertising, dan green brand image terhadap green awareness dan green purchase intention pada produk runa beauty di indonesia. Jurnal Ilmiah Mahasiswa Manajemen, 11(2), Article 2.
Alvin, A. (2018). Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia. Jurnal Manajemen Bisnis Dan Kewirausahaan, 2(6).
Apriliani, T., & Aqmala, D. (2021). Pengaruh Green Brand Image, Green Perceived Value, Green Awareness Dan Green Knowledge Terhadap Keputusan Pembelian. Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis, 1(1), 66–75.
Arshad, R., Mahmood, U., Siddiqui, H., & Tahir, A. (2014a). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research, 5(1). https://doi.org/10.5296/jsr.v5i1.6567
Arshad, R., Mahmood, U., Siddiqui, H., & Tahir, A. (2014b). An Empirical Study about Green Purchase Intentions. Journal of Sociological Research, 5(1).
Bhaskar, P. P., & Kumar, D. P. (2016). Customer loyalty on e-commerce. International Journal of Management Research and Reviews, 6(12), 1661.
Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520.
Databoks. (2021) produk Ramah lingkungan Mulai Banyak Dilirik Masnyarat, apa sajaalasannya, https://databoks.katadata.co.id/datapublish/2021/08/23/produk-ramah-lingkungan-mulai-banyak-dilirik-masyarakat-apa-saja-alasannya. diunduh pada 23 oktober 2024
De Leeuw, A., Valois, P., Ajzen, I., & Schmidt, P. (2015). Using the theory of planned behavior to identify key beliefs underlying pro-environmental behavior in high-school students: Implications for educational interventions. Journal of Environmental Psychology, 42, 128–138. https://doi.org/10.1016/j.jenvp.2015.03.005
Deccasari, D. D., Mawar, D., & Marli, M. (2022). Pengaruh Brand Image Dan Product Knowledge Terhadap Purchase Intention Dengan Green Price Sebagai Moderating Variabel Pada Produk the Body Shop. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 15(1), 69–88.
Diash, A. F., & Syarifah, D. (2021). Pengaruh environmental knowledge dan environmental concern terhadap green purchase intention pada generasi milenial. Buletin Riset Psikologi Dan Kesehatan Mental (BRPKM), 1(1), 551–559.
Grimmer, M., & Woolley, M. (2014). Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits. Journal of Marketing Communications, 20(4), 231–250.K
Hasan, S., Ali, M., & Mohammad Javad, S. (2015). Iranian consumers’ purchase intention toward global brands. Interdisciplinary Journal of Contemporary Research in Business, 8, 361–371.
Hidayat, Y. A. (2023). Influence of Environmental Knowledge and Fashion Consciousness on Green Purchase Intention of Sustainable Fashion Products. Admisi Dan Bisnis, 23(3), 221–232.
Hotimah, R. A. D. N. H., & Samsudin, A. (2024). The Influence of Green Product, Green Marketing, and Green Brand Image Towards Green Purchase Intention on Sensatia Botanicals Products in Surabaya. Formosa Journal of Multidisciplinary Research, 3(2), Article 2. https://doi.org/10.55927/fjmr.v3i2.8238
Indriani, I. A. D., Rahayu, M., & Hadiwidjojo, D. (2019). The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable. International Journal of Multicultural and Multireligious Understanding, 6(2), Article 2.
Kabadayı, E. T., Dursun, İ., Alan, A. K., & Tuğer, A. T. (2015). Green purchase intention of young Turkish consumers: Effects of consumer’s guilt, self-monitoring and perceived consumer effectiveness. Procedia-Social and Behavioral Sciences, 207, 165–174.
Kamalanon, P., Chen, J.-S., & Le, T.-T.-Y. (2022). “Why do we buy green products?” An extended theory of the planned behavior model for green product purchase behavior. Sustainability, 14(2), 689.
Kotler, P., & Kelle, K. (2016). Manajemen Pemasaran edisi 12 Jilid 1 & 2. PT. Indeks.
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2016). Arketing Management (Global Ed.), Pearson Education. Pearson Higher Ed.
Kresno, Z. (2019). THE INFLUENCE OF GREEN PERCEIVED VALUE, RISK AND QUALITY TOWARD GREEN PURCHASE INTENTION THROUGH GREEN TRUST.
Lasuin, C. A., & Ng, Y. C. (2014). Factors influencing green purchase intention among university students. Malaysian Journal of Business and Economics (MJBE), 1(2). https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/116
Madjidan, N. L., & Sulistyowati, R. (2022). Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop. Jurnal Ecogen, 5(2), Article 2.
Manongko, A. A. C. (2018). Green marketing (suatu perspektif marketing mix & theory of planned behavior). Yayasan Makaria Waya. http://repository.unima.ac.id:8080/bitstream/123456789/221/1/Allen%20Manongko_Buku%20Publikasi%20ISBN_compressed.pdf
Nguyen, N. T. H., City, H. C. M., & Nguyen, D. T. N. (2018). Impacts of green marketing on the green brand image and equity in banking sector.
Pradnyadewi, N. L. P. M., & Warmika, I. G. K. (2019). Peran Green Trust Memediasi Pengaruh Green Perceived Value Terhadap Green Purchase Intentions [E-Jurnal Manajemen].
Putra, Y. R., & Nurlinda, R. A. (2023). PENGARUH GREEN PRODUCT, GREEN BRAND IMAGE, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION. Journal of Applied in Business Management and Accounting, 2(02), Article 02.
Qomariah, A., & Prabawani, B. (2020). The Effects of Environmental Knowledge, Environmental Concern, and Green Brand Image on Green Purchase Intention with Perceived Product Price and Quality as the Moderating Variable. IOP Conference Series: Earth and Environmental Science, 448(1), 012115.
Rahim, R. A., Sulaiman, Z., Chin, T., Baharun, R., & Muharam, F. (2016). Measuring electronic word of mouth review adoption on green purchase intention using source credibility theory. 22, 4283–4287.
Rakhmawati, D., Puspaningrum, A., & Hadiwidjojo, D. (2019). Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention. Jurnal Ekonomi Dan Bisnis Islam, 15(1), 1–16.
Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An empirical study about green purchase intentions. Journal of Sociological Research, 5(1), 290–305.
Sandi, A., Sylviyanti, H. S., Aulia, N. T., Amareta, N., & Munawar, F. (2021). Toward Green Purchase Intention in EcoFriendly Product: The Role of Green Advertising Effectiveness, Green Perceived Value and Green Trust. Rigeo, 11(8).
Sholihah, H. A., & Harsoyo, T. D. (2023). Pengaruh Environmental Knowledge, Green Product, Green Packaging, dan Green Advertising Terhadap Green Purchase Intention pada Produk Skincare Merek Sukin. Economics Professional in Action (E-Profit), 5(2), Article 2.
Simão, L., & Lisboa, A. (2017). Green marketing and green brand–The Toyota Case. Procedia Manufacturing, 12, 183–194.
Suprapto, D. Y., & Efendi, E. (2018). Analisis Mediasi Green Trust Pada Purchase Intention Produk Green. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 16(3), 182–194.
Vania, C., & Ruslim, T. S. (2023). The Effect of Environmental Concern, Attitude, Green Brand Knowledge, Green Perceived Value on Green Purchase Behavior with Green Purchase Intention As A Mediating Variable on Green Beauty Products. Jurnal Ilmiah Manajemen Dan Bisnis, 9(3), 325. https://doi.org/10.22441/jimb.v9i3.18126
Wijaya, A. (2023). The Influence Of Green Trust As A Mediation Variable Between Green Wom And Green Perceived Value On Green Purchase Intention On Wardah Products In Surakarta [Benefit: Jurnal Manajemen dan Bisnis]. https://eprints.ums.ac.id/id/eprint/118686
Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. Frontiers in Psychology, 12, 644020.
Article Metrics
Abstract View
: 16 times
Download : 21 times
DOI: 10.57235/qistina.v4i1.5931
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Rismayanti Rismayanti, Titik Desi Harsoyo
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
